In early 2023, we had the honor of working with Land Surveyor, Michael Black, as he positioned his company, Trinity Land Surveying for growth in the North Texas area.

The challenges he presented us with were that he needed his brand to be easily recognizable, ownable, and versatile, while helping him uphold a reputation for accuracy, hard work, and approachability. The result was a hexagonal shape that would also serve a a sort of "T" Monogram, paired with customized typography that reflects accuracy, strength and professionalism.

After I completed his brand ID system in late Spring, Mike asked me to develop his website. The site had some basic content in place, but needed a makeover, and some cleanup in navigation.

I was able incorporate some cues that were developed during his ID exploration, add some more visuals, and improve the experience for ease of use. Now that this system is in place, Trinity's client base will have little trouble knowing what sets them apart in the competitive field of surveying and land services.