Logo and branding design for Bocage Zéro Carbone

B0C is a network aiming to decrease the carbon footprint of the region, by uniting local companies and associations towards a same goal, the total decarbonation by 2050.

The proposal represents the letter B using the shapes of bocage parcels. It also symbolizes a footprint, referring to the carbon footprint. The use of circles in its construction gives it a certain softness and a friendly appearance at first glance.

Built inside a square, its shape is simple, stable and memorable. It works on multiple scales, whether large or small format, with or without text, which gives it great versatility for use on various print or digital media. The text is removed on the small format, and the shape is slightly altered for better readability.

A graphic principle naturally flows from this approach, the bocage motif seen from the sky. In order to establish a graphic coherence among the different mediums, the "pattern" is used in transparency and on a large scale, in full or in outline.