H&C Concrete Brand Guidelines

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H&C is a brand of high-performance coatings designed to beautify and protect concrete and masonry surfaces in residential and commercial spaces. The brand had solid reputation among the pros in the industry but the dated look and lack of inspiring marketing tools were not doing the premium formulas of the product justice. Although we had to keep the logo mark, we refreshed typography, color palette and visual style as a whole to bring the brand into the premium category and truly highlight the story of a brand that delivers superior coatings to create custom concrete finishes and make them last. Clean typography allows users to easily navigate how-to materials to get their project done right, while simple layouts and limited color palette help imagery of concrete finishes shine.

Brand: H&C Concrete.

Year: 2018-

Role: Art direction & design