Overview: Complex design work requires more power than the everyday laptop can provide. That’s where Dell Precision workstations come into play. We set out to find leaders in the engineering and media & entertainment industries who rely on Dell Precision workstations every day. For media and entertainment audiences, our goal was to share a behind-the-scenes look at movie-making with L.A. filmmakers A.J. Carter and Gabe Bienczycki. The large scope of this campaign included online, print and video assets. Our team was successful in scouting locations, arranging and conducting interviews, and coordinating video shoots. Somewhat unique was the experience of shooting a real film crew that was simultaneously shooting an actual movie. In the end, we came away with a strong campaign, a new closeness to our products and a few new friends on the west coast.
Roles & Team Members: - Associate Creative Director: - Noel Barnes - Art Direction: - Shane McGuire - Designers: - Tyler Oliver - Tom Kinnear - Copywriter: - Chris Barlow - Account: - Heather Fogel - Alisa Patapoff - Video Producer: - Christie Tomich. Video - Attack Ships on Fire
AJ Carter and Gabriel Bienczycki Discuss the Art of Film Making with the Dell Precision M3800.
Photography credit: Adran Matte (Dell Blue Photography)
