Campaign message: Friskies is enriched with Omega 3 and 6 to give your cat a healthy skin and coat.
Creative idea: Its not cat food - it's a beauty product.
Creative idea: Its not cat food - it's a beauty product.
Art- and copy direction based on "known" beauty products - their look, pay off lines and style in photography. Talk to the consumer about beauty in a language she is familiar with.
Campaign elements:
Print, POS, cross-category banners and promotional gifts.
Campaign elements:
Print, POS, cross-category banners and promotional gifts.
Friskies Omega 3&6 Campaign. 2011. JWT JHB.
Concept team: Steve Clayton, Christine Voorendyk, Keshia Meyerson, Mariske van den Berg
Copywriter: Christine Voorendyk
Art Director and Designer: Mariske van den Berg
Designer: Sancia do Santos
ECD: Ben du Plessis
