Product Presentation for Johnson & Johnson Philippines, Inc.
Project Brief:
Create a quick product presentation for Aveeno Dermexa highlighting its strongest features as a solution to Atopic Dermatitis. The brand team wanted to play on the similarities of the product's initials (Aveeno Dermexa) and the skin condition (Atopic Dermatitis). This material is targeted towards healthcare professionals — an audience who values science and the technicalities of products when making their professional opinion. The Johnson & Johnson Group has always championed the science of their brands to help healthcare professionals and consumers alike in improving their quality of life.
Challenges
Product presentations are usually very lengthy and boring. There is a strong need to make the presentation engaging without sacrificing the science of the product. Aside from the nature of the material providing difficulties, the team did not have enough time nor budget to organize a product shoot.
Creative Solution:
Using motion graphics was deemed to be the best route for this material. To add more visual excitement, 3D models of the products were created. While editing the video, I made sure to follow the beats of the music to create a seamless integration between the audio and visual elements. This resulted in a snappy and interesting presentation video that still highlighted the product features and got the attention of the audience.
Credits to:
Carlo Muldong
Storyboarding, Illustration, Motion Design, Sound Design
Elaine Pallasigui
Head of Professional Marketing and Media
