Can a car be called luxurious if all the luxuries are extra? View the pie-charts in this campaign to see the truth.
The Lexus Range. Where optional is standard.
Note - comparative advertising is illegal in South Africa.
The Lexus Range. Where optional is standard.
Note - comparative advertising is illegal in South Africa.
Web banner ads
20" Television advert
Newsprint advert.
Direct e-mailers
Viral elements
Lexus - Optional is standard. 2010. DRAFTFCB JHB.
Copywriter: Pippa Chapstick
Designer: Martin Heigan & Mariske van den Berg
Editor: Lance van Rensburg
Digital partners: Stonewall
Lexus - Optional is standard. 2010. DRAFTFCB JHB.
Copywriter: Pippa Chapstick
Designer: Martin Heigan & Mariske van den Berg
Editor: Lance van Rensburg
Digital partners: Stonewall
