Enya Mond is a Canadian brand making luxury parenting bags that combine fashion and function, in an industry which is usually only about the latter.
Inspired by the founder’s own challenging experience of becoming a mom, which saw her (and many others she knew) grapple with keeping her identity, Enya Mond is all about supporting the journey of motherhood with products that help moms be moms, and also themselves.
Their team came to us with a beautiful line-up of bags that were already very well received, and now they were ready to focus on branding.
Our job was to establish a brand that balanced the elegance of high quality fashion, with the empathy of understanding the needs and experiences of their customers.
For us to find a meaningful position for Enya Mond, our work here started by defining a clear vision and strategy.
With insights their team had already gathered, plus work from our side to deepen our own understanding of the industry and the experiences of motherhood, we started to shape a value proposition to give direction to the brand. We articulated the vision - a brand built around an authentic understanding of the experience of mothers - and used that as our anchor.
We channelled the vision into a tagline that perfectly captures everything we wanted Enya Mond to be: “You’re a mother, but you’re still you.”
This simple line was then supported with a visual identity that effortlessly carried that sentiment while portraying a sophisticated fashion brand.
Our logo, connecting the “E” and “M” from Enya Mond, is a simple representation of the connection between parent and child. The logo is set in the GT Walsheim typeface, which is used across the visual identity.
This typeface, along with the colour palette, was carefully selected to balance sophistication with warmth and approachability. It helps the brand feel effortlessly open, while also showing the quiet confidence and maturity expected from a high-end fashion label.
And with the brand identity established, our work was only just beginning.
See more of our work at: www.fookcommunications.com
