Educational Content for Aveeno Philippines
Project Brief:
Aveeno Philippines needed educational content to showcase the science of their products. The content has to be educational but still engaging. The posts would be released via social media (Facebook and Instagram)
Project Challenges:
The material will be screened internally by a science review team before online distribution — hence the content has to be scientifically accurate without overwhelming the audience with too complex information. By the end of it, the communication should loop back to the product's solution.
Creative Solution:
After lots of research, I came up with a simplified but still scientifically accurate diagram for the main skin problem addressed by the featured product. Using published scientific papers, I created the diagrams from scratch and used consistent icons to loop back the same solutions with the product. With a strong science-based illustration and copy, the material was approved by the marketing team and the science review team.
