Aura Yuyu 手工香皂品牌包裝設計

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－AURA YUYU－

手工香皂品牌識別包裝設計

品牌初衷希望能夠友善環境，手工皂的特性在使用後可以分解融入與水中，主打金磚、寶石皂，傳遞環境資源如同金磚、寶石一樣珍貴。

The original intention of the brand is to be friendly to the environment. The properties of handmade soap can be decomposed and blended into water after use. It focuses on gold bricks and gemstone soaps, conveying that environmental resources are as precious as gold bricks and gemstones.

LOGO 設計上以客戶的手寫簽名結合魚造型作為出發，傳遞手工香皂的手感、溫度，也寓意魚在清澈的水中，才能游的自在。

The LOGO design is based on the customer's handwritten signature combined with the shape of a fish, conveying the feel and temperature of handmade soap, and also implying that fish can swim freely in clear water.

包裝設計上為了呈現香皂的多樣性以及色彩，減少印刷加工，隱約的呈現泡沫在光下的折射之美。

In order to present the diversity and color of the soap, the packaging design reduces the printing process and vaguely presents the beauty of the refraction of the foam under light.

以環保紙材以拖拉禮盒造型，燙上雷射箔樣，隱約的呈現泡沫在光下的折射之美，當購買產品時象徵，自然資源是大地給予我們最珍貴禮物。翻譯英文

Using eco-friendly paper material in the shape of a pull-out gift box, embossed with laser foil patterns, subtly reveals the refracted beauty of foam under light, symbolizing the message that when purchasing the product, natural resources are the most precious gifts bestowed upon us by the Earth.