Apple - Marcom Worldwide
My work during my time with Apple - Marcom worldwide Brand division include:
- Product film scripts for iPhone 14 Pro and Airpods Pro.
- Artist Spotlight for Apple Fitness+ social media and digital ads for TikTok, Snapchat, X (Twitter), New York Times.
- Apple Watch & Watch Ultra digital ads for Google, Gmail, Yahoo, New York Times, various global device screens for China.
- Internal Keynote presentations
Thanks for checking my work out! :)
Taylor Swift - Artist Spotlight Apple Fitness+ digital ads for X (Twitter) and Snapchat
Fitness+ Artist Spotlight series features music by diverse musicians and dedicates an entire workout playlist to each artist. I designed digital ads for each artist on different social media and app platforms including Apple News, X (Twitter), TikTok and Snapchat.
Bad Bunny - Artist Spotlight Apple Fitness+ digital ads for TikTok, X (Twitter) and Snapchat
Miley Cyrus and The Weeknd - Artist Spotlight Apple Fitness+ digital ads
Beyoncé - Artist Spotlight Apple Fitness+ digital ads for Apple News, X (Twitter) and Snapchat
Product film script for iPhone 14 Pro
I supported the visual storyboarding and concepting with the art director, creative director and copywriter. We also brainstormed possible video shoot locations globally as well as the music and soundtrack.
Storyboarding included photography and video research on various themes and concepts to market new features for the iPhone 14 Pro geared towards "professionals" such as designers, artists, videographers, filmographers. Other features includes a crash detection during emergency situations such as a car accident.
Product film script for AirPods Pro
I worked on storyboarding and concepting parts of the script in its early stages with the copywriter. Most of the visuals were focused on the abstract "sound particles" and its movement against the dancer who becomes possessed when he hears the sounds of the music once he puts on his AirPods through the theme of "Sonic Sorcery".
Keynote presentation designs with animations
Keynote presentation
Keynote presentation designs
Apple Watch
Digital ads for Apple Watch and the new launch of Watch Ultra.
Apple Watch Ultra digital ads for New York Times
TikTok static end cards for Apple Watch Ultra videos
Apple Watch digital ads for various screen sizes for platforms such as Google, Gmail, Yahoo, Apple Watch screens, and global device screens including China.
Apple Watch carousels for various digital ads
Apple Watch carousels for various digital ads
Static end card for "Made on iPad" music video "Make You Say" by Zedd, Maren Morris, Beauz
Internal Keynote presentations
Thanks for checking out my work ya'll! It was so much fun working creatively for Apple as I worked on such a diversity of projects and for different products. I learned so much and met some great people there!
