Gang Tales is an everyday merino brand focused on best quality merino clothes for kids who love to play.
High-quality, play-resistant clothes that are easy to use and machine washable. Minimalist, unisex, capsule collection for adventurous children and their conscious parents.
The logo design process shows the path that the idea had to make to combine a child's face with the monogram of the letters "GT". The sign, reduced to a minimum, has become a symbol of the brand. It is universal and appears as a monogram but also as character design in various materials.
