TEEKANNE – packaging design.
TEEKANNE is the oldest German tea company that was founded in Dresden in 1882. The brand is long popular in more than 50 countries all over Europe. And now famous brand is entering Russian market.
What is it so famous with?
It’s both a devotion to 130-year traditions and a wide range of flavours but very few people know that TEEKANNE is a company invented the very first double- chamber tea bag. And it’s impossible to imagine life without it now.
Specifically for Russian market we created absolutely new packaging design of TEEKANNE.
At the heart of new design is the image of original TEEKANNE teapot which is shown on two sides of a box giving the design a volume and making the taste of the tea extreamely indulging.
The contrast combination of a dark background and warm refletions coming from the teapot make the image of the brand exquisite, make for a good standout and create ta unique atmosphere of a pleasant tea drinking.
Specifically for Russian market TEEKANNE developed original tea blends. Some of them, such as WINTERZEIT, KAMINABENT, APFELSTRUDEL have purely German origin. All this work was done to make a difference in a tea-drinking process.