Home of Good Moods
The Austrian Hotel Enzian is a place that celebrates its guests and their different backgrounds. The brand idea is "Where cultures mingle, inspiration flows". Typography is the main protagonist of this brand idea: the - literal - mixing of fonts in the logo and headlines creates a concise and unmistakable appearance. The two fonts also each represent one of the two hosts: lively like Sissi, the cheerful and colorful hotelier from Obertauern. Straightforward and clear like Jules, the gourmet chef who moved to Obertauern from France to be with his wife. The two met and fell in love in his home country, which is why the French charm is not neglected in the typography and tone of voice.
The colorful world of colors brings additional joie de vivre to snowy Obertauern. It shines out of the snow-white winter gray to show guests the way. Combined with lively illustrations, the branding proves that the Enzian is a lively Home of Good Moods.
TEAM
Stefanie Aunitz (Content Design)
Sandra Kurz-Thurn-Goldenstein (Screen Design)
Dominik Langegger (Project Lead, Art Direction)
Florian Riedlsperger (Graphic Design)
Sergej Ritter-Höntzsch (Creative Direction)
Saskia Ritter-Höntzsch (Editing, Proofreading)
BlueChip (Web Development)
Matthias de Cillia (Motion Design)
Ricardo Gantschnigg (Senior Graphic Design)
petrichor (Brand Strategy)
Stephan Riefer (Copy)
Christian Schartner (Photography)
Stefanie Wunderlich (Illustration)
