Inspiring a Wave of Hydration & Coolness
The human body is 60% water. Water is not just another element. It is life!
Atmosphere is a water company with a vision to make hydration cool for young people. With a goal to inspire people to healthy living, they set out to create a brand identity that not only set them apart in a competitive market but also encourages the younger generation to make healthy hydration choices.
Atmosphere is a water company with a vision to make hydration cool for young people. With a goal to inspire people to healthy living, they set out to create a brand identity that not only set them apart in a competitive market but also encourages the younger generation to make healthy hydration choices.
I took on the challenge with a holistic approach that combined strategic thinking, thoughtful design, and an innovative marketing idea.
A Symphony of Blue
In crafting Atmosphere's brand identity, we harnessed the psychology of color. We chose various shades of blue as the primary colors.
The goal is to visually symbolize trust, serenity, and reliability, perfectly aligning with the client's vision of a trusted source of hydration. The range of blues, from deep to light, adds dynamism, depth, and versatility to the brand's visual appeal.
Unbottle Coolness with Free Merch
Who doesn't love free merch?
Understanding the target audience, a marketing campaign was set up for "Buy a Gulp, Win a Merch." This way, each bottle of Atmosphere water became a ticket to unique, limited-edition merchandise, encouraging repeated purchase and loyalty.
Understanding the target audience, a marketing campaign was set up for "Buy a Gulp, Win a Merch." This way, each bottle of Atmosphere water became a ticket to unique, limited-edition merchandise, encouraging repeated purchase and loyalty.
Making Hydration Cool For GenZs
This marketing campaign not only highlights the cool and refreshing nature of water but also plays on the notion of staying stylish and in vogue.
By offering exclusive merchandise - from trendy water bottles to fashionable items - we positioned water as a lifestyle accessory, making it 'cool' in the eyes of the younger generation. From strategy to visuals to marketing, Atmosphere's brand has been revitalized to instill a sense of coolness and purpose around staying hydrated.
Thanks for checking out my work
Brand Strategy, Identity Design, and Copywriting all done by Temidayo Olalekan
Check out my socials: Instagram | Twitter | LinkedIn
Brand Strategy, Identity Design, and Copywriting all done by Temidayo Olalekan
Check out my socials: Instagram | Twitter | LinkedIn
Ready to take your business or ideas to the next level? Let's get started!
Email me: temidayo@octodsgn.studio
