Marcos Vinícius Machado de Oliveira's profileSauê Ferlauto's profileUinne Régia's profileAsdrubal (duba) Fabris's profileAna Porazzi's profile+3

Greenpeace | Alternative futures

Multiple Owners
•
Alternative Futures aims to reimagine our future, amplifying and applying the solutions already created by the global majority, with a focus on decolonising our thinking in a positive and optimistic way, reaching out to three specific audiences: Gen X, Gen Y and Gen Z.

To create a logo that reflects all the decolonial diversity of solutions that exist on the planet, we were inspired by the essential element to write any name: the letters of different writing systems from across the globe.

communication campaign branding typography ILLUSTRATION graphic design Adobe Portfolio strategy visual identity environment social change

Analyzing different writing systems, we created two alphabets with custom characters that can be recognized by different people around the world, expanding the potential to create a sense of belonging by using our bold custom type as protagonist, while creating a flexible system that uses different colors, illustrations and images depending on the context.

communication campaign branding typography ILLUSTRATION graphic design Adobe Portfolio strategy visual identity environment social change
communication campaign branding typography ILLUSTRATION graphic design Adobe Portfolio strategy visual identity environment social change
communication campaign branding typography ILLUSTRATION graphic design Adobe Portfolio strategy visual identity environment social change
communication campaign branding typography ILLUSTRATION graphic design Adobe Portfolio strategy visual identity environment social change
communication campaign branding typography ILLUSTRATION graphic design Adobe Portfolio strategy visual identity environment social change
communication campaign branding typography ILLUSTRATION graphic design Adobe Portfolio strategy visual identity environment social change
communication campaign branding typography ILLUSTRATION graphic design Adobe Portfolio strategy visual identity environment social change
communication campaign branding typography ILLUSTRATION graphic design Adobe Portfolio strategy visual identity environment social change


CREDITS
Creative Direction: Marcos Oliveira
Project Management: Marcos Oliveira
Copy: Manuella Graff
Art Direction: Marcos Oliveira
Design: Marcos Oliveira, Julia Telles, Ana Porazzi, Uinne Régia
Video: Berro Motion
Illustration: Asdrubal Fabris
Logo Refinement: Sauê Ferlauto


Greenpeace | Alternative futures
Published:
Marcos Vinícius Machado de Oliveira's profileSauê Ferlauto's profileUinne Régia's profileAsdrubal (duba) Fabris's profileAna Porazzi's profile+3
Multiple Owners

Owners

Marcos Vinícius Machado de Oliveira's profile
Porto Alegre, Brazil
Sauê Ferlauto's profile
São Paulo, Brazil
Uinne Régia's profile
Brazil
Asdrubal (duba) Fabris's profile
Porto Alegre, Brazil
Ana Porazzi's profile
Porto Alegre, Brazil

Greenpeace | Alternative futures

Alternative Futures aims to reimagine our future, amplifying and applyingthe solutions already created by the global majority, with a focus on de Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives