"Gourmet Catering & Eventos" is the largest catering service in the city of Valencia. With extensive experience in event management, it boasts up to 12 exclusive venues for hosting weddings, events, and other activities, along with access to over 20 additional locations.
At Brandsummit, we crafted a new brand positioning centered around keywords such as quality, delicacy, professionalism, elegance, and exclusivity.
Using these concepts, we established a fresh brand territory—the flower—that lends an elegant and delicate image while creating a connection between the realms of gastronomy and events.
Moving forward, we conducted a thorough review of the evolution of their corporate identity from 1957 to the present. We identified the unchanging assets and constructed a new identity, encompassing everything from the logo to an entirely new visual system. This involved redefining colors, typefaces, and the graphic universe, including a comprehensive revision of all spaces, imbuing them with a distinctive identity.
We also developed a new verbal and visual identity tailored for social media platforms and a completely revamped website built from scratch. The website prominently showcases different business units and integrates the new brand image, ensuring that aspects like delicacy and elegance are reflected in the user experience.
Throughout this process, we maintained the substantial content of their original website to preserve their search engine positioning during the migration phase.
