Harold's Chicken Logo Rebrand
My strategy with this logo rebrand was to increase the brand recognition and value of Harold’s Chicken by creating a new visual identity that speaks to the business's core identity and also could be received easily by the consumer. Harold’s Chicken could benefit from a logo that is fun and more modern vibe with a retro touch, to help draw their consumers eye and wonder to the business. I used a large fun font that looks exciting to the eye and appeals to the hunger sense.
