VISIT ÖSTERGÖTLAND
”Östergötland has to be experienced”
A ”movieposter” campaign with the concept ”Must be experienced”.
Putting Östergötland, a Swedish province on the map with a
”you-had-to-be-there” feeling with imaginary visitors and their most
personal experience of the place.
Every poster represents different themes within the tourism industry of Östergötland such as nature, history, kids adventures and more.
Outdoor and web.
