Logo Rebrand of Harold's Chicken
Project Brief
Create a new logo that is readable on various sides will work on all media and marketing products, along with having a unique design that is memorable and will stand out from the competition.
Brand Strategy
My strategy for the Harold’s Chicken rebrand was to create a recognizable logo that was inviting to customers. I used the curve of the H in Harold’s to create the head of the chicken. I made the logo family-friendly but also gave the logo a modern feel. To make the logo more noticeable, I used a bright orange, which is less common in the fast-food industry producing a notable logo.
Thank You!
