Overview
The Downtown Wellness Center is a new facility located in the heart of Belgrade's old town. The center offers a range of services aimed at helping individuals relax and rejuvenate their body and mind. Visitors can enjoy a variety of spa experiences, including a pool with a hydromassage area, salt room, gym, sauna, and many more luxurious amenities. The center promises to provide a completely new and unforgettable spa experience to all its guests.
LOGO
The "Downtown" logo was created with a modern and unique style, taking inspiration from the space's architecture and wellness center name. The rectangular shape of the sign promotes a sense of security, peace, and balance, creating a feeling of closeness and comfort among people. The shape signifies overall equilibrium and balance.
The word "DOWNTOWN" is formed by letters inside the rectangle, symbolizing water, balance, peace, and connection. This logo perfectly embodies modernity with its bold sans-serif typography and visible contrast, exuding character and inspiration. It is a unique and expressive logo that captures the essence of the space and its values.
Colours
The deep blue color, reminiscent of the infinite sky and the mysterious ocean depths, was chosen to stir a sense of calmness, peace, and tranquility. Blended with a warm grey shade, it creates a cozy and comforting atmosphere that soothes the soul.
