Pepsi Max TV Idents Campaign. This idea puts food centre stage, as we celebrate the variety of foods that Pepsi can go with. Mixing existing footage and a few hand picked stock videos of food we can show Pepsi Max is the perfect partner for every meal.
With Big Zuu's new show 'Big Zuu's 12 Dishes in 12 Hours airing on ITV1, Pepsi Max wanted keep up the momentum from their hero campaign 'Better With' and position Pepsi Max as the must have beverage to have with your food.
Agency: OMD / Client: Pepsi / Production: ITV Creative / Producer: Massimo Paradiso /
Senior Campaign Manager: Olivia Logue / Editor: Ben Harrax / Direction: Jonathan Clarke-Ezzidio
Movement
These idents needed to be fast and punchy, focusing on the food and getting the camera super close and personal with the vibrant colours of each food. Using tracking zoom shoots allows the idents to bring the feeling of amazingly tasty food to life, whilst also capturing the reaction shots of our eager foodies.
Cola Expressions
The food is the centre of this idea, though it was still important to show off Pepsi Max's personality in as many ways as the brand allows. Pepsi Max's cola expressions were a great visual asset to build into the creative to be the complimentary beverage to pair with any type of food.
Voice
Big Zuu has been the voice of Pepsi Max's 'Better With' campaign, bringing his energy and enthusiasm every time. So it was only right to bring him in once again to be the voice of these sponsorship idents. Once the scripts that were written were approved, it was time to bring him into the studio to record.
Endboard
Using the endboards from the 'Better With' campaign, we rewrote the copy to make it clear that it was a sponsorship ad for Big Zuu's show. Having the files allowed changes to be made easily and to make updates if and when necessary.
