The branding for "Code of Chiyo," a unique clothing store, blends secrecy and ​boldness in its logo, etiketa, hand tag, and business card. Inspired by the Oxford ​Dictionary's definition, "Code" symbolizes secrecy, while "Chiyo," translating to ​"thousand generations" in Japanese, signifies timeless confidence. This ​deliberate name choice encapsulates the brand's essence—revealing the ​generations' secret to self-assured boldness. The visual elements across the ​branding pieces amplify this narrative, creating a cohesive and impactful brand ​identity for the store's commitment to timeless style and confidence.