Eliyah Mallari's profile

60s Camping Psychedelic Creative Direction for SDA Week

Creative Direction and Layout Design for SDA Week 2021
CREATIVE DIRECTION    |    LAYOUT DESIGN    |    SOCIAL MEDIA POST DESIGN
SDA Week 2021: "TARA, G!" is an event celebrating the students of the School of Design of Arts under De La Salle - College of St. Benilde. 

I was assigned to do the creative direction as well as spearheading the creatives team behind the online collaterals for the event. Above are all the collaterals I made from the teaser post, camp directory, to the main poster.

My concept for this event was to envision art students coming together for a fun and colorful camping trip, so the graphics were directly inspired by 1960s psychedelic motifs such as wavy lines, rainbows, nature, and a colorful palette.
Commissions for personal and commercial use are currently open!
Just shoot me a message :)
60s Camping Psychedelic Creative Direction for SDA Week
Published:

60s Camping Psychedelic Creative Direction for SDA Week

Published: