HCP | Adtralza Digital and Print Pieces
Last year, Adtralza launched a new campaign driven by patient narratives. The primary image of the campaign was a patient in the dark, asking, "Who cares" about their atopic dermatitis. The secondary image of the campaign featured a patient in light, with the words: "Adtralza cares."
We created digital and print pieces to help launch the new campaign across HCP offices and conventions.
We created digital and print pieces to help launch the new campaign across HCP offices and conventions.
DIGITAL PIECES
Detailing Content iPad
The detailing content is a key piece used by reps, which highlights Adtralza's main points: the unmet need, the target patient, efficacy, safety, dosing and administration, the new prefilled pen, and the summary.
Prefilled Pen Sizzle Reel
We created a sizzle reel to announce the launch of the new prefilled pen. The video highlights key elements such as instructions and what sets it apart from the prefilled syringe.
PRINT PIECES
Rollout Banners
The rollout banners were set up to tell a story, using the patient's story to drive the narrative. The first banner (in the dark) asked the question: "Who cares if...?" which was then followed by the answer (in the light): Adtralza cares.
Print Journal Piece
