FAT Audio is a fictional brand I created to develop music related design projects.
I was playing around with the idea of a "holy trinity" of guitar sound consisting of TUNING, TOUCH and TONE.
The Sonic Trinity then became a brand of electric guitar strings under the FAT Audio family of products.
The inspiration for the visual identity of this product came from Art Nouveau (I stole a bit from Alphonse Mucha) and Rock & Roll concert posters from the 60s.