1. Strategic layer

1) Product positioning and goals

① I'll come

Wolai is a future-oriented cloud collaboration platform based on page hierarchy and two-way links as series, helping teams and individuals build a networked knowledge base. It integrates online document editing, cloud storage,  HE Tuber sharing, collaboration and other functions, and introduces a "mesh" information organization form. The ultimate goal is to allow enterprises and individuals to build their own information libraries and workflows

  based on information organization .

As an office collaboration application, wolai focuses on the cloud note-taking function based on the concept of information blocks (Blocks), "reducing the smallest information unit accessible to users from 'files' to 'information blocks'".

Ma Ruila, CEO of wolai products, expressed his hope to build wolai into an information collaboration platform, rather than a simple note-taking or office collaboration software. In his view, collaboration between users does not only occur in the office, but there is still a need for collaboration in a wider range of scenarios.

Marila also said: Office software such as office will not disappear completely, but will be used in more professional scenarios. I come to wolai and hope that people can use these professional software more efficiently and conveniently when they do not need to open it. .

② Yuque

Yuque is a document and knowledge base tool owned by Ant Group. It originated from the internal document collaboration needs of Ant Group and Alibaba. It officially provided services to the outside world in January 2018.

Yuque's vision is to become a place for people to create and exchange knowledge. It is committed to providing a convenient tool for everyone who wants to express what they think, so that knowledge can be recorded and disseminated, so that people can be equal in Yuque Create and exchange knowledge happily, so that even the smallest individuals can have their own knowledge base.

Yuque is a tool positioning, a tool for documentation and knowledge base. Based on this positioning, Yuque’s user groups are divided into two categories:

For individual users, the core scenario is personal knowledge management and

  knowledge sharing.

The user group is a small and micro enterprise organization.

The core scene is two pieces,

The knowledge accumulation of the team, such as newcomer guides, corporate announcements, organizational training, etc., the knowledge accumulation of Yuque Space can be seen by everyone in the company.

The team uses the knowledge base for work collaboration, including project collaboration.

Yuque's slogan for personal use is: Use Yuque to build your digital garden.

The simplest understanding of digital garden is a new generation blog column. Every individual can build his or her own knowledge system, and the carrier of this knowledge system is the digital garden. Unlike traditional blog columns, digital gardens can be private.

Many knowledge systems are like icebergs. Generally, 6/7 of an iceberg is below the water surface, but at the same time, 1/7 is floating above the water surface and is intended to be shared with others. This human desire for communication and recognition

  has always existed.

The digital garden can meet both private and public scenarios at the same time, to build a person's complete knowledge system, which can continuously accumulate and grow as a person, and can also be made public, shared and communicated with friends, and grown together.

Yu Bo, the general manager of Yuque, believes that the core competitiveness of Yuque is the knowledge base, not online documents . This saves us a lot of manpower. Yuque's basic plan is to ensure that the document editor is easy to use, and how to create distinctive competitiveness at the knowledge base level to focus on this innovation.

It can be seen that the core positioning of Yuque lies more in the new generation of knowledge construction and sharing tools.

Yuque official website homepage

2) User groups and needs

From the above analysis of user age and gender distribution, it can be seen that the user groups of the two applications are mainly concentrated in young people and young and middle-aged people aged 19-34, and among them, female users account for a slightly

  larger proportion.

According to the positioning and functions of the product, the user group characteristics and corresponding possible needs can be analyzed:

Student group: class notes, study notes, knowledge organization, paper writing, manuscript materials, to-do items, information management and sharing, etc.

Professionals: document editing, office collaboration, team management, data organization, task lists, knowledge accumulation, work reports, review summaries, information management and sharing, etc.

Others (such as freelancers, scientific researchers, etc.): personal notes, paper reports, life records, to-do lists, daily planning, insights, information management and sharing, etc.

3) Product demand positioning

In order to solve these actual needs, the functions that the product is required to have, that is, the product's demand positioning is:

Quick and convenient note creation and category management.

Diversified input of information, including text, voice, pictures, videos, attachments,

  Markdown and other forms.

Complete and concise editing functions.

Retrieve notes and information quickly and accurately.

Collaboration functions such as reading, viewing and co-editing of notes.

Convenient information collection, sharing and reminders.

Multi-terminal real-time synchronization allows users to conveniently manage and view notes on different devices.

Data security is guaranteed, data confidentiality and backup are protected against loss.

It can be exported or shared in a variety of formats to facilitate users to further utilize the note content.

2. Scope layer

Comparison of functional scope.

The functional structures of the two products are shown below:

Ilaiwolai product function structure chart

Yuque product functional structure chart

Comparing the functional structure diagrams of the two products, we can find that both products basically meet the core needs of editing, viewing, management, collection, sharing, collaboration, etc., but they have different focuses on the specific functions to achieve each need.

The following is a comparison of the two products based on core requirements and some other functions:

1) Edit

Wolai provides three main categories of inserted block content:

List of basic blocks: text, titles, lists, code snippets, mathematical formulas, etc.

Advanced Block Lists: Collapsed Titles, Collapsed Lists, Data Tables, Mind Maps,

  Meetings, Mermaid Drawings, and more.

Media and attachments: pictures, audio and video, website bookmarks, file attachments, and some third-party services (Bilibili Video, Tencent Video, NetEase Cloud Music, etc.).

Some of the above list of advanced blocks require a membership to be used, but other free features are sufficient for most users' daily use. However, there are also cases where it does not support frequently required functions such as format brushing, clearing formats, and adjusting font size, which are commonly used in document editing.

Compared with wolai, Yuque's editing functions are richer. In addition to most of the inserted block content in wolai, it also supports the insertion of Yuque's unique data tables, drawing boards and other content, as well as calendar, check-in, voting and other tools.

In addition, it is richer in supporting the insertion of third-party services. In terms of text editing functions, Yuque also supports basic functions commonly used in document editing, solving some problems in wolai. However, Yuque has included the function of embedding local files, audio and video as a membership function, which is

  disadvantageous compared to wolai in this regard.

The two products also have different paths to enter the editing page. All content in wolai's personal space is in the tree directory structure on the left. Users only need to click on a specific page or folder to view and view it in the content area. edit.

The difference with Yuque is that after the user enters the specific document page, the document reading/preview page is displayed. If you need to edit, you need to click the edit button on the page to enter the editing page to edit, or on the document list on the home page Click the edit button to enter editing.

Both methods have their own advantages and disadvantages. The advantage of the former is that it is convenient and fast. You can edit and modify it at any time during the reading and browsing process. However, the disadvantage is that if it is used on a mobile terminal, it is very likely that the content will be modified by mistake during the sliding browsing process. . The advantages and disadvantages of the latter are exactly opposite to those of the former.

Generally speaking, the note editing functions of both are relatively complete and rich, and both closely follow the leading foreign note-taking product Notion, and both adopt the disruptive innovation of block applications, which greatly improves the productivity and efficiency of notes. At the same time, it also greatly enriches its application scenarios.

2) View

Viewing notes can be divided into two steps: searching and reading.

① Search aspect

The free version of wolai provides functions such as searching file titles and filtering editing and creation time. The membership version provides precise search functions. Due to the existence of its knowledge community, Yuque's search results are divided into two dimensions: related to me and public Yuque.

"Relevant to me" refers to the knowledge base and various documents created in personal space.

"Open Talk" refers to various types of content in the knowledge community, and the search results in two dimensions also have filtering items such as content, type, and time.

In addition, Yuque’s free account supports precise searches, not just titles.

When the reading object is ordinary content, both provide the outline/title directory of the document, and support folding/expanding the title content to facilitate readers' positioning and viewing. When the reading object is an Office document or PDF file, both wolai member version and Yuque free version provide a file preview function.

The PDF file preview page of Yuque also provides functions such as annotations, thumbnails, and table of contents. Yuque will display recently browsed/edited documents on the start page of the homepage to facilitate users to quickly locate documents, but it does not provide similar functions on the mobile terminal.

In contrast, wolai provides the function of displaying recently accessed documents on the

  mobile side, but not on the PC side.

In addition, as mentioned above, the viewing and editing of Yuque are independent pages, which provides users with a reading mode, allowing users to have a better experience when browsing documents.

3) Management