BREYERS
The brief? Create the 2020 global campaign for Breyers ice-cream which gave consumers the permission to indulge. Plus – ensure the creative was flexible enough to include both functional and emotional permission, using the modular targeting content structure.
Breyers is a B4U ice-cream, with great claims and benefits and equally delicious!
We asked ourselves how could an ice-cream so incredibly delicious be good for you?
THE SOLUTION - EXPECT THE UNEXPECTED
Miniature figures doing activities carefully aligned to Breyer’s audiences and flavour variant was our proposed creative thinking. Executed in true 2020 style; I was in SA, working with the super talented Joao Maghales, who was based in Rotterdam. The campaign was shot in Brazil by Renan Viana @https://www.instagram.com/encolhiaspessoas
ASSETS: Facebook & Instagram (all formats), Interactive Stories, YouTube bumpers, digital banners, DOOH, as well as activations and partnerships. Campaign targeted 5 different audiences across 4 variants.
UStudio Awards Q1: Best Digital Advertising & Best Needs Content
