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Since 2020, GLORY has forged a deep bond with the beloved Alianza Lima team, a year that will resonate eternally in the heart of every blanquiazul fan. But what will endure in the soul of the loyal aliancista are those who remained unwavering in the darkest moments. In those times, we were there, determined to stand by the team of the people until the last breath, accompanying them every step of their journey and carrying their crest in the depths of our being. But where does this blanquiazul path begin? In one place only: LA VICTORIA. And the next question is, where does it lead us?
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KEY VISUAL
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RESOURCES
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THE BILLBOARD
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We presented this conceptualization on one of the busiest and most iconic billboards, located near Lima Airport.
We found a key opportunity here: to communicate our concept in English as well, the universal language for all visiting tourists
who cannot leave Peru without knowing about the greatness of Alianza Lima
We found a key opportunity here: to communicate our concept in English as well, the universal language for all visiting tourists
who cannot leave Peru without knowing about the greatness of Alianza Lima
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A panel of this size and importance, featuring the people's team, was sure to generate quite a buzz on social media and free press
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THANKS FOR WATCHING
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Client: Inchcape Perú
Marketing head: Bruno Cardenas
Creative Directors: Ernesto Carrasco / Miguel Urbano
Graphic Design: Franco Steffo
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