Proposal for the competition.
The new MONA LIZA logo, which stands out not only for its modern and bold aesthetics. My aim was to create not only a trendy, but also an infinitely variable logo that is not afraid to deviate from conventional forms.
The MONA LIZA logo combines quality clean typography with playful cartoon elements. The surprisingly variable lines of the letters "Í" and "Á" (that is, Mona Lisa) add dynamism and an artistic dimension to the logo. These commas can be read as subtle artistic elements that change the expression of the font and give it a unique character. I was based on the fact that Mona Lisa is a work of art, so I also tried to approach the logo in an artistic and innovative way. I wanted to create a trendy, innovative logo.
My personal Headline for this concept could be: We will not only impress your taste buds, but also your aesthetic soul. I assumed that the gelateria would offer new, atypical flavors, so I wanted the logotype to emphasize something authentic. And it helped you stand out and become a favorite brand for customers. To differentiate yourself from, for example, Creme de la Creme and others who use a more classic look, typefaces, etc. In its basic form, the MONA LIZA logo is an elegant black and white design that creates a sophisticated and immortal impression. However, what really sets the concept apart are the variable commas in the letters "Í" and "Á". These dashes are a kind of canvas that can take on a wide range of colors and shapes, allowing you to adapt to current trends or atmospheres. Or he can also push himself with artists or with different artistic trends... It's not just a logo; it is the starting point for the whole MONA LIZA concept.
These floating and variable dashes are not limited to just the logo. They can also be beautifully applied to other materials, in menus, on other printed materials or on the web, where they can be in MOTION form, which is very IN right now. Furthermore, the concept would naturally be based on high-quality photos, as I lightly suggested below. Thank you for your time and the opportunity to introduce you to my MONA LIZA Gelaterie concept.
I hope you like it and that we can bring a new and innovative dimension to the world of ice cream. With joy in art and taste.
