To mantain brand identity also create series of engaging ads

Project goal: 

Task requires a graphic designer with a marketing mind who can create a series of ads segmented by specific(where provided for men and women for age between 18-35, 35-60) demographics to drive adoption of a unique selling proposition. 

Also a someone who is native swahili speaker who knows how to appeal to Tanzanian swahili consumers with the right language and approach to drive app downloads and usage.

My Solution: 

I was able to create the ads for specific Azampesa products/promotions which each set of ads appeal to a unique user demographic so the ad reflects that demographic, for women between 18 and 35, Men between 18 and 32 etc.etc. 

We observed people were able to download the apps, but failed to proceed because of the registration process, moving forward we decided to create other retargeting ads to encourage them to download with simple illustrative videos and images I created.