In 2018, Figaro Classifieds' careers department wanted to highlight and promote French talent at the heart of national and international companies. The anglicism "French Talent" immediately echoed another expression and great French pride, the "French Touch", a musical current born in France, and carried by many pillars of electronic music such as Laurent Garner, Daft Punk, Étienne de Crécy...Design of a graphic identity inspired by vinyl records, blending the notions of "French Touch" and "French Talent".
For Figaro Classifieds' "real estate" department, 2018 marked the return of the group's real estate brands to the heart
of its users' daily lives. The latter wishes to communicate around accompanying future tenants, buyers and industry professionals by offering comprehensive, easy-to-use, and above all didactic tools (practical advice, tutorials, hot/cold news...). Integration of the pictographic "F", symbol of the Figaro Group, in the heart of a cosmopolitan city, with its varied landscapes, open on a laptop, thus linking the toolsdeveloped and offered by the company to its users.
of its users' daily lives. The latter wishes to communicate around accompanying future tenants, buyers and industry professionals by offering comprehensive, easy-to-use, and above all didactic tools (practical advice, tutorials, hot/cold news...). Integration of the pictographic "F", symbol of the Figaro Group, in the heart of a cosmopolitan city, with its varied landscapes, open on a laptop, thus linking the toolsdeveloped and offered by the company to its users.
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