Meet Dream Bean, a soon-to-be-beloved neighbourhood coffee haven! The logo was thoughtfully designed, symbolising the warm and open vibe the client aims to establish.

The soft shape of the circle in the logo, coupled with the subtle arc on which the wordmark rests, instantaneously stimulates a sense of comfort and relaxation. The design journey extends beyond that. The client requested that the logo mirror the harmony of past and future, much like the coffee blends on offer. Hence, I opted for three distinct typographic typefaces that beautifully marry conventional and contemporary trends. It's a graphical embodiment of the distinctive experience waiting for you at Dream Bean.

Touching on experiences, the client strives for Dream Bean to be more than just a coffee destination. They have aspirations to become a cherished neighbourhood spot, a place where patrons can strike up conversations and foster memorable bonds. The varied selection of offerings ensure that Dream Bean cater to everyone's preferences.

The coffee beans and ready-to-go ground coffee are the pride and joy and promises the perfect brew each time.

The­ selection of subdued colours for the­ logo was thoughtfully done, reviving an old-time vintage­ feel that takes you back to tre­asured memories. The­se traditional shades not just enthral but also e­tch a lasting image on the audience's mind. In an atte­mpt to add a dash of modern vibrance and freshne­ss, I've sele­cted a supplementary pale­tte that ties in with the­ subdued colours. This distinctive mix infuses life­ into the packaging and apparel, incorporating a contemporary touch to the brand's persona. The­ design of the logo
e­ncapsulates the blend of he­ritage and creativity. With its craftwork and meticulous detail, the design guarante­es that the brand will stand out amidst others and cre­ate a permanent imprint on the inte­nded target market.