Lorixe is a new brand of prepared food and fresh products that proudly embodies intensity, territory, and pride. Brandsummit has developed the concept, naming, verbal identity, visual identity, and packaging for this brand.
We took the concept of intensity as the brand's territory and applied it to various areas, with a particular emphasis on packaging, which is a cornerstone of this project.
To achieve this, we began by organizing its products intuitively, creating a visual code that helps convey the brand strongly while allowing us to differentiate product families.
We selected materials that impact the sense of touch and remain consistent across the wide variety of packaging formats required by the brand.
Regarding its identity, we aimed to reflect its Asturian origin and created a completely unique and personalized logo with custom lettering. We added various elements that constitute its graphic universe.
Photos by: Keith Mapeki, Lucia Garo, Miguel Saenz de Santa Maria, Edu Gonzalez.
