Objective
To increase the recognition of Ide Wirausaha
by creating a visual identity that emphasizes the most important assets - its name - and can be used consistently across all communications
To increase the recognition of Ide Wirausaha
by creating a visual identity that emphasizes the most important assets - its name - and can be used consistently across all communications
Strategy
The Ide Wirausaha identity should find balance along a traditional-modern continuum.
The Ide Wirausaha identity should find balance along a traditional-modern continuum.
It should feel
• Rather common in demographics (21-60)
• Man and Woman
• Keep writing the brand name
• Rather common in demographics (21-60)
• Man and Woman
• Keep writing the brand name
