GoHenry came to Superside with a bold agenda: launching a campaign for mandatory financial education in UK schools. Through eye-catching design, we created an impactful movement to raise awareness about the importance of investing in children's futures.

Our vibrant, neon color palette was chosen to raise awareness and create a visually arresting presence, ensuring the campaign's significance couldn't be ignored.

We chose Roc Grotesk, a sans-serif font available in a diverse range of widths.
By exaggerating the contrast between Compressed and Normal styles, we created an engaging visual experience, offering a handmade protest poster art style.

To complement the design system, we crafted signature-inspired scribbles and brushstroke doodles, reinforcing the campaign's purpose of urging a government response.

GoHenry partnered with Superside to launch their campaign #MakeMoneyCount, advocating for compulsory financial education in all UK schools. The goal was to gather 100,000 signatures through a UK parliament and government petition.

Creative Lead: Natasha Prinsloo
Creative: Andrea Paz y Miño
Creative Project Management: Iliada Karamintziou, Jessica Yeo

Please visit: https://www.gohenry.com/

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