TECODA
A new kind of Tequila Soda
Led by the Fluent Group team, a strategic branding agency in Los Angeles, the project concerns the creation of Tecoda, a soda drink drink based on Tequila and natural fruit juice. Branding started from the creation of the strategic and visual identity of the brand, from the design of the logo and the color system. Packaging design played a very central role, from cans to retail and wholesale packaging, right up to the visual imagery of the creative direction.
Creative Direction Roberta Gheda / Sagaz Brand Sailors