Orientation and Mobility: Studio Project 1
This subject covers in-depth research and analysis of information to identify problems based on insights gathered. Through the ideation and creative process, solutions are then proposed, in the form of a brand identity for a product, service, or organisation.
Technical and production skills taught in previous subjects are integrated into a well-resolved cross-platform solution with the creation of multiple deliverables and touchpoints. This includes project management, time management, and presentation skills.
The project was about rebranding O&M (Orientation & Mobility) to raise awareness about the visually impaired and the white cane. So we had the opportunity to rebrand O&M, from getting to design the brand's logo and to even designing a whole social media campaign for them.
Above is the brand guide I developed for O&M. I had designed the logo, brand graphics and came up with a rationale behind the logo.
