Rid is a family brand of craft wine founded by three powerful Ukrainian women: Natalya, her daughter Nadia, and granddaughter Anastasia. The design represents three generations through the handwriting - the label of the youngest wine is written with a finger, resembling a child's handwriting; the elder wine is written with mature handwriting, and the oldest wine is written in calligraphically correct style, reminiscent of how our grandparents were taught.
