Metamorphosis Fashion Show Invitation & Handout
Project Brief: The ISU Fashion Show, themed "Metamorphosis," required a standout invitation and handout to capture the essence of transformation and growth. As a participant in the event, I aimed to ideate a visually striking and conceptually meaningful invitation suite that would intrigue and engage attendees (concept not actually used for event).
Invitation Front and Back Unfolded (above)
Program Handout Unfolded (above)
Concept Development: Inspired by the theme of "Metamorphosis" and the symbolism of butterflies representing change and growth, I conceptualized a unique invitation design. The invitation was designed to be placed in a transparent envelope, symbolizing a butterfly in a cocoon, ready to emerge. This concept aimed to evoke a sense of anticipation and transformation in the recipients.
Folded Invitation and Envelopes
Design Execution: The invitation featured elegant butterfly illustrations and subtle references to the theme of "Metamorphosis." The use of translucent materials added a tactile and interactive element to the design, inviting recipients to engage with the invitation.The accompanying event handout was designed as a foldable piece that unfolded to reveal a series of butterfly images. As recipients unfolded the handout, they discovered more about the history of the fashion show and were directed to a QR code linking to the show's program for additional details.
Program Handout Unfolded (above)
Outcome: The final invitation and handout successfully captured the spirit of the "Metamorphosis" theme while providing essential information about the event. The unique design elements and interactive features would enhanced the overall experience for attendees.
