Still Life: We need to capture the audience's attention quickly, and one way to do that is to stop moving. YouTube is bright, loud and fast, and for this concept, we're breaking with that to show a single moment of stillness, with lots of activity in the background. While the audience sees a Walgreens delivery bag on a stoop, or a kitchen counter, or a dashboard, they also hear a familiar scene of busy family life playing out in the background.

Life's Moments: In this template, we're leveraging stock footage to speak to all of those moments in life when Walgreens can swoop in and lend a helping hand. Traveling? We got you. A case of the sniffles? We're on it. No time between work and the rest of life Walgreens is there.

Less isn't Always More: With only six seconds to capture the audience's attention and memory, we want to make a template that adds a bit of levity. For this one, we'd cycle through several scenarios where having less is frustrating, and then show how paying less at Walgreens is a good thing.