Aidana Kass personal brand identity
Aidana Kassymzhanova is a real estate agent working with Dubai properties. She asked me to design her brand identity to stand out from the competition.
I decided to make a more open-hearted and friendly brand identity to differentiate from the competition, which is focused on a very official and corporate tone of voice. Also, I made an accent on a friendly Arabic style to be recognized by Aidana’s clients that she works with Dubai properties.
I stylized the logo to Arabic calligraphy but saved a traditional Middle Asian way to read from left to right. I've designed a friendly design system with an Arabic fleur using bright colors and conventional Arabian arches and ornaments as photo containers.
