Brand Identity- Cocoa Bean
User Experience Design (GRDSN-2200-VCM03)
For this project we had to reinvent the brand identity of a local brick and mortar store. To do this, we researched the market, did a SWOT analysis on the location, and looked at trends. From there we created a mission statement, vision statement, core values, brand personality, and a value proposition. We finished the project by making stylescapes and making a mini style guide.
For this project we had to reinvent the brand identity of a local brick and mortar store. To do this, we researched the market, did a SWOT analysis on the location, and looked at trends. From there we created a mission statement, vision statement, core values, brand personality, and a value proposition. We finished the project by making stylescapes and making a mini style guide.
