Lidl - Family always makes room (2020)
What: Lidl needed to upgrade its manifesto to new levels of innovation.
How: By using 3D and the latest technologies (video concerts, Insta Sticker, AR filters) and a digital mascot (the 3D mascot we named “Pufarici”), we drove the brand to a real next level Social Media success.
Why: For excellence in social media engagement. We designed a pop-culture mascot for social media and new media context, that consumers used in order to interact with the brand.
