We were presented with a wonderful oppurtunity to collaborate with Drury design and IBM to help introduce their powerful AI Tool, Watson. IBM had plans to present Watson at DMEXCO in Cologne, Germany and New York Ad Week. We came up with the idea of having guests use laptops to interact with Watson and take a personality test. Guests would then get their results and give it to us and we would print a Corresponding design to their answer. I designed graphics for the booth and managed the live screen printing portion of it.