Esperanza, nestled in the heart of Dubai, is more than just a boutique tanning oil brand – it's an embodiment of sophistication and style under the sun. With a discerning clientele comprising both men and women, Esperanza sought a brand identity that exuded class and elegance. In crafting Esperanza's visual identity, our focus was on creating a seamless blend of luxury and inclusivity. The color palette, featuring a range of refined blue hues, was carefully selected to evoke feelings of tranquility and sophistication while catering to the diverse tastes of both genders