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GMR IGI Airport - Eloquent Eyes

Description


Delhi Airport has secured the position of the world’s second busiest airport, with nearly 60 million passengers in the Mar’22 OAG report. The terminals provide a prime opportunity to captivate audiences. DIAL plans to install a video wall with LED screens at the high-visibility food court façades of T3D & T3I. Each content piece will be independently designed and developed. The business objective is to enhance the passenger experience, positioning DIAL as a caring brand. The expected outcome is to entertain, engage, and create brand recall. The main target audience comprises all passengers departing from T3 at Delhi Airport, both domestic and international.

Behold our concept, "Navras," inspired by the Indian aesthetic concept that encapsulates the seven basic emotions depicted in art and performance. The eyes, a potent instrument, serve as a gateway to express and evoke these emotions, revealing the profound depths of human sentiment.


Kathak by Henna Hayat Khan

Capturing Radha in the midst of her preparations applying kohl, gazing into the mirror, and tending to her hair sets the stage. Meanwhile, Krishna catches sight of her, igniting the playful and tender beginnings of their romance.


Kathakali by Anil

The development and highlighting of Jugupsa (sthayi bhav) is known as Vibhatsa. Any word, sight, food, etc. that disgusts a person is what causes this emotion. Its sthayi bhav is Jugupsa. Any bad smell, rotten item, etc. are the Aalamban, whereas discussing it is its Uddipan. To spit on the ground, or turn the head away, squirming of nose and eyebrows, etc. is its Anubhava. Apasmara, Moh, Saved, etc. are its Sanchari bhava.


Odissi by Ishita Mohanty

Mother Yashoda beats baby Krishna for having mud and when asked to open his mouth, she sees a glimpse of the whole universe in it A fascinated gopi struck by the astonishing exploits of the young son of King Nanda wonders… He, who amazed Mother Yashoda by giving her a glimpse of the whole universe in his open mouth; What other astonishing deeds does this little one have to offer?


Mohiniyattam by Kavitha

Krishna and the gopis: One morning, the gopis bathed at the Yamuna, leaving their clothes at the riverbank. Spotting them, Krishna mischievously took their clothes and playfully teased them. Despite their pleas, he refused to return the garments. After their persistent requests, Krishna relented, returning their clothes and bringing joy to the gopis.


Bharatanatyam by Aparajita Sharma

Krishna and the gopis: One morning, the gopis bathed at the Yamuna, leaving their clothes at the riverbank. Spotting them, Krishna mischievously took their clothes and playfully teased them. Despite their pleas, he refused to return the garments. After their persistent requests, Krishna relented, returning their clothes and bringing joy to the gopis.


Mayurbhanj Chhau by Kuleshwar Kumar Thakur

In the age of urbanization, the diminishing jungles trouble the courageous Veer, the jungle prince. Determined to safeguard the lush flora and animals, he wields his sword and shield, demonstrating bravery through leaps and kicks. With unwavering resolve, he emerges as the valiant protector of the endangered jungles and its inhabitants. Behold, the brave Jungle Warrior, Veer Ras.



Combined layout of all screens
 Screen resolution 23040x432 (Ratio 160:3)





Delhi Airport Terminal3 domestic and international.





CREDITS

 Client - GMR IGI Airport Delhi
Agency - Media.Monks
Direction - Divya Sharma & Nitant Kashyap
DOP - Arkodeb Mukherjee
Creative Director - Ranjan Verma
Compositior - Ranjan VermaRoto Artist - Harish
DI - Lalmawizuala
Producer - Kruthika & Divya Sharma
Executive Producer - Nitant Kashyap




Thank you





GMR IGI Airport - Eloquent Eyes
Published:

GMR IGI Airport - Eloquent Eyes

Delhi Airport ranks as the world's second busiest, welcoming nearly 60 million passengers. To enhance passenger experience and brand recall, DIAL Read More

Published: