Mysterious and Friendly Animals of ASEAN
The exhibition of historical antiquities about imaginary and domestic animals of 10 ASEAN (Association of South-East Asian Nations) countries highlighted the signality and value of those animals in each culture to promote cultural awareness. For this, a unique illustration of 10 representative animals from each nation was developed. Also, the exhibition hall was designed to provide a special experience on every route. Meanwhile, those signature animals from each country became a learning card and exhibition guide as a name of ‘Card Docent’. At the participative zone, the audience created their own imaginary animal using the placed stamps of each part of the legendary animals, and it promoted creativity of visiting students and interest of participating audience.
The exhibition of historical antiquities about imaginary and domestic animals of 10 ASEAN (Association of South-East Asian Nations) countries highlighted the signality and value of those animals in each culture to promote cultural awareness. For this, a unique illustration of 10 representative animals from each nation was developed. Also, the exhibition hall was designed to provide a special experience on every route. Meanwhile, those signature animals from each country became a learning card and exhibition guide as a name of ‘Card Docent’. At the participative zone, the audience created their own imaginary animal using the placed stamps of each part of the legendary animals, and it promoted creativity of visiting students and interest of participating audience.
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Client: ASEAN Culture House
Agency: FRONT KIT
Creative Direction: Min Ah Hong
Illustration & Design: Yun Woo Shin
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Participating Zone
Design: Yun Woo Shin
Copywriting: Min Gi Hong
Photography : ASEAN Culture House
Client: ASEAN Culture House
Agency: FRONT KIT
Creative Direction: Min Ah Hong
Illustration & Design: Yun Woo Shin
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Participating Zone
Design: Yun Woo Shin
Copywriting: Min Gi Hong
Photography : ASEAN Culture House
