This is my packaging re-design for Uncle Ben's Rice , I changed the main theme color of the box to a more mellowed out orange than what was on package before. I wanted to create an appealing package design that also made the company stick out from other rice companies.
I added a window on the front because it's not like other boxed rices out there, I wanted to set it apart from the rest and bring a unique twist to the design overall.
On the front I wanted to create a visually dynamic Illustration, so I used an illustration of rice grain accompanied with blue waves in the corners.
I added a window on the front because it's not like other boxed rices out there, I wanted to set it apart from the rest and bring a unique twist to the design overall.
On the front I wanted to create a visually dynamic Illustration, so I used an illustration of rice grain accompanied with blue waves in the corners.
On the back, I went with simplicity and a beautiful picture of the product in action.
Thank you for checking out my redesign.