Since its foundation in 1950 SAATBAU developed into the biggest agricultural organization for the breeding of plants and seeds in Austria. The brand book for its new identity not only puts responsibility for both agriculture and the food industry in scene but also the diversity and quality of SAATBAU's services.

»Growing together« – is the brand book's basic idea and represents inspiration, emotional presentation of the new image and enthusiasm for the brand. The leporello in the length of 140 cm was packed and sutured in a custom built hand made seed sack. These typical materials reflect the connection to origin as well as the company's tradition and devotion to quality.